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    PEST分析案例模板范文分享

    來源:原創 發布日期:2020-07-16 16:46  閱讀: 作者:HotEssay
    文章導讀:本文通過 PEST分析案例 的方法分析了黑色休閑集團的戰略,具體內容一起來看看吧! EXECUTIVE SUMMARY: 執行概要: Latest trends have made mountaineering and outdoor activities very popular globally.The interest...

      本文通過PEST分析案例的方法分析了黑色休閑集團的戰略,具體內容一起來看看吧!

    PEST案例分析
    PEST案例分析

      EXECUTIVE SUMMARY:

      執行概要:

      Latest trends have made mountaineering and outdoor activities very popular globally.The interest in British has been encouraged as government is encouraging people to get involve in fitness activities,approximately half of the adult population of Britain get in a general activity or vigorous physical activity.The idea is to have adventure and to stay reasonably fit and healthy.Fair number of people is pursuing outdoor activities that interprets that the equipment market is served by a diverse range of specialist companies.The leisure industry is in contrast with the sportswear market which is flourishing on using sportswear for fashion,rather than function;only a diminutive percentage of the products sold by them are used for active sport.

      最新的趨勢使登山和戶外活動在全球非常流行。隨著政府鼓勵人們參與健身活動,英國大約有一半的成年人從事一般活動或劇烈的體育活動。這樣做的目的是為了冒險并保持適度的健康。相當多的人正在追求戶外活動,這說明設備市場是由各種專業公司服務的。休閑產業與運動服裝市場形成鮮明對比,運動服裝市場以時尚而非功能為主導;他們銷售的產品中只有很小一部分用于體育活動。

      Blacks Leisure Group plc is one of the largest public companies dealing in selling of special clothing and camping apparatus.This is the parent company and it has subsidiaries Blacks,Millets,Free spirit and O'Neill.It trades the outdoor under the fascias Blacks and Millets and board wear under fascias Free spirit and O'Neill.The trade through direct sale internet sites and under brand Peter Storm and Euro hike from stores in British Isles.It is operating throughout the UK,Channel Islands and Ireland.I am required to construct management strategy for the Black's Leisure Group plc,develop measures for vision and objectives of the company and make a plan for the implementation of the defined strategies.Recently the company has faced a major loss from one of its division named O'Neill.The company claims a successful reduction of£5 million in its working capital,but they need to focus on more areas in order to gain the competitive edge over their business rivals.It is essential for Black's Leisure Group to cope up with the modern leisure industry trends to become a dominating market leader.

      布萊克休閑集團是最大的上市公司之一,經營銷售特殊服裝和露營設備。這是母公司,它有子公司black,Millets,Free spirit和O'Neill。它在fascias的黑人和米勒之下交易戶外,在fascias的自由精神和奧尼爾之下交易董事會。該交易通過直銷網站和品牌下的彼得風暴和歐元徒步從英國群島的商店。它的業務遍及英國、海峽群島和愛爾蘭。為Black’s Leisure Group plc構建管理戰略,制定公司愿景和目標的措施,并制定戰略實施計劃。最近,該公司的一個名為O'Neill的部門出現了重大虧損。該公司聲稱成功減少£500萬的流動資金,但是他們需要關注更多的地區為了獲得超過他們的商業競爭對手的競爭優勢。對于布萊克休閑集團來說,順應現代休閑產業趨勢,成為市場的主導者是至關重要的。

      History:

      歷史:

      In 1861,Blacks was founded in Greenock by a seaman and sail maker named Thomas Black.Later it started making light weight tents,known for contribution in making tents for the military in Second World War in 1941 it faced a bomb attack and went out of the business temporarily,came back again with a new manufacturing plant in Glasgow.Black had a good sale in Africa and North America to expand the first foreign subsidiary was opened in Canada in 1958 and then in 1962 the company facilitated distribution in USA by opening a warehouse.The name was changed to Black's Leisure Group plc in 1984 after merging with Greenfields plc.Major achievement for the company was to acquire distribution rights of Fila brand in 1989,after Black launched its Pure Women it sold off Fila license in 2000.In 2009 the company closed down all its O'Neill stores due loss in this division

      1861年,一位名叫托馬斯·布萊克的海員和帆船制造商在格林諾克創建了布萊克公司。后來,該公司開始生產輕型帳篷,1941年在二戰期間為軍隊制作帳篷,因其貢獻而聞名。1941年,該公司遭遇炸彈襲擊,暫時退出了業務,后來又在格拉斯哥建立了一家新的制造廠。Black在非洲和北美的銷售很好,1958年在加拿大開設了第一家外國子公司,然后在1962年通過開設倉庫促進了在美國的分銷。1984年與Greenfields plc合并后,公司名稱改為Black's Leisure Group plc。公司的主要成就是在1989年獲得了Fila品牌的發行權,在Black推出其Pure Women之后,它在2000年出售了Fila的許可。2009年,由于這個部門的虧損,公司關閉了所有的O'Neill門店

      Where is Blacks Leisure Group Plc?

      布萊克休閑集團在哪里?

      PEST分析-THE PEST ANALYSIS:

      Political Factors:

      It is beneficial for the leisure market that the government has set very strict rules and legislations for the industry;this helps control the particular market.These regulations reduces the possibility of substandard production,like all other policies,imports and exports are being closely monitored this effects the international operation of the company like in North America Africa and Canada.Currently there is no VAT charge for exports and VAT on imports from EU countries has been exempted.European legislation has a collision on this sector includes minimum wages,working hours and imports.

      Economical Factors:

      Over all law and order of the United Kingdom is very peaceful and secure as compared to rest of the world it is an attractive tourist spot as well due to its history and natural beauty.

      Globalisation has played its role and people are more attracted towards discovering and visiting places all over the world.The group's statistics show that over 400,000 members are participating from UK only.

      Social Factors:

      We see that the social changes are reflected in the life styles and the hobbies of the people leisure activities are becoming more important and the society is now more globalised.The major tends that had an impact on this particular industry is the increasing interest in health fitness and sports that made the outdoor gear and clothing prominent in the leisure market.Families have developed the idea of camping and hiking as spending quality time together this goes in favour of the leisure industry.

      Technological Factors:

      The technological advancements have been made in all the leisure products the gear,clothing and foot wear.Making the gear more robust and at the same time convenient and comfortable as well as making more user friendly gadgets.Blacks have to be more vigilant to the demands parallel to the technological advancements and consumer demands.Internet and online sales are convenient for the customers the group has to focus on this aspect of its business to gain competitive advantage.

      相關閱讀:Pest分析案例范文詳解

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